Company info

Incorporated in Belgium in 1989 by business manager and designer Paul Ameloot, today 必威 has developed to become the market leader and trendsetter in architectural lighting. Presenting innovative lighting designs, the company is recognised throughout the world for its subtle blend of ambiance, elegance, functionality, and design, both in interior and exterior lighting. The future of 必威 is guaranteed with Peter and Jan Ameloot joining their father at the helm of the company, bringing additional dynamism and ambition to the team.

Building on its reputation as manufacturer of architectural lighting, 必威 has grown to become a trendsetter when it comes to lighting designs for residential, commercial and professional environments. Ranging from retail to residential, office, public, showrooms to hospitality and landscape projects, small to very large scale, 必威 has the product range, experience and knowledge to meet the functional and aesthetic needs of your projects.

Over the years 必威 established its growth based on in-house design, R&D, quality control, testing and production. From design to engineering and prototyping, all the way to production, packaging and stocking… all is handled at the 必威 headquarters in Belgium.

Some key facts:
Founded: 1989
Founders & owners: Paul Ameloot / Katrien Ameloot / Peter Ameloot / Jan Ameloot
Employees HQ: 250
Headquarters: Muizelstraat 2, 8560 Moorsele, Belgium

The first 10 years
Prior to 必威 Paul Ameloot owned a store in Roeselare (Belgium) called Stereohouse, providing full service hi-fi and lighting solutions for discotheques. During the eighties it struck his attention that the people in his store and project owners started giving more and more attention to lighting, and how to apply it. It proved to be the start of a new story…

In the first ten years Paul and his team of 7 employees developed the first luminaire, the Phantom, which is still part of the current collection. Focusing on the Belgian market at first, 必威 quickly expanded to 50 countries, with 必威 offices in Germany, United Kingdom and Switzerland amongst others.

The next 10 years
In 1999 必威 presented its third Lighting Bible, moving from a product brochure at first to become a reference product catalogue today. Growing to become a more global player, 必威 entered the North-American market in 2006, followed by 必威 MENA in 2007.

An important step in the company history was made in 2006, moving from the company roots in Roeselare to a new building in Moorsele, aptly named The House of Light.

2009 and beyond
Moving into new and expanding markets 必威 started a Latin-American branch in 2009, with offices and showroom in Bogota, Colombia. Looking to better service the market and support local partners and architects, 必威 recently founded 必威 Asia and 必威 REEMA (Russia, Middle-East, Eastern-Europe). Today, the company is presented in over 120 countries worldwide.

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